This study examines the current structure of
advertising, its form, content, types and effects from an Islamic point
of view. Presuming the fact that advertising has been developed in
cultural and social system of industrial societies and in modern age,
the first step in re-defining it, based on the Islamic thought, has been
supposed to identify its principles, factors and agents in current
This study aims, by handling the problem, to start a
motion as the process of re-defining the idea of advertising upon the
Islamic thought. Therefore, some notable analytical and historical
surveys of the subject has been gathered and studied (analyzed) in order
to determine the role of this study in this process.
Finally, those principles and goals of advertising,
which oppose the Islamic thought, has been noted and, considering the
micro and macro approaches, an appropriate structure upon the Islamic
thought has been proposed.
Advertising, the Islamic Thought, Definition,