Developing new products by using nanotechnology needs the coordination between this technology and marketing processes. Technical specialists prefer to have control on the adventures before supplying innovation in marketing sector.

Coordination between marketing strategy and nanotechnology must be regarded as an important fact. In order to be successful in the market the marketing strategies should be so set in a way that leads to coordination between nanotechnology and market strategies.

The role and importance of inputs and raw materials in nanotechnology commodities has been decreased in the way that the proportion of raw material's price in marginal price of products is clearly reduced as compared to the past and by newer technologies. This trend is also continuing.

Therefore، there isn't proportional advantage or in the other word، new competitive advantage not in raw materials but in the high-tech processes.

Countries like Iran most of whose products and exports are basic and raw materials lose their competitive advantage in the global markets. Undoubtly، acquiring high technologies in proportion to with industrial and research priorities of each country is the most desirable choice to gain new competitive advantage for that country.

This paper surveys the effective factors on nano-tech marketing strategies by an environmental monitoring approach in three levels of organization environment، industry Micro – and Macro environment. These key factors have been examined by different statistics tests، and the priority of the impact these factors on marketing strategies has been identified.

Key Words

nanotechnology – nanomarketing - strategies - marketing strategies - competitive advantage