Developing new products by using nanotechnology
needs the coordination between this technology and marketing processes.
Technical specialists prefer to have control on the adventures before
supplying innovation in marketing sector.
Coordination between marketing strategy and
nanotechnology must be regarded as an important fact. In order to be
successful in the market the marketing strategies should be so set in a
way that leads to coordination between nanotechnology and market
The role and importance of inputs and raw materials
in nanotechnology commodities has been decreased in the way that the
proportion of raw material's price in marginal price of products is
clearly reduced as compared to the past and by newer technologies. This
trend is also continuing.
Therefore، there isn't proportional advantage or in
the other word، new competitive advantage not in raw materials but in
the high-tech processes.
Countries like Iran most of whose products and
exports are basic and raw materials lose their competitive advantage in
the global markets. Undoubtly، acquiring high technologies in proportion
to with industrial and research priorities of each country is the most
desirable choice to gain new competitive advantage for that country.
This paper surveys the effective factors on nano-tech
marketing strategies by an environmental monitoring approach in three
levels of organization environment، industry Micro – and Macro
environment. These key factors have been examined by different
statistics tests، and the priority of the impact these factors on
marketing strategies has been identified.
nanotechnology – nanomarketing - strategies -
marketing strategies - competitive advantage