Entering and remaining in global and international markets of software needs effective and realistic strategies. Recognizing environmental factors (internal, external) and surveying their influence on software industry and prioritizing them according to their effectiveness and importance are of the key steps to provide strategies for developing export of software products. Therefore, this dissertation is entitled "surveying factors influencing export marketing of software products". Once related literature (marketing, international marketing, software) was studied, three factors were recognized as the main ones influencing software products export marketing: national environment (interest rate, communicational and legal infrastructure), industry environment (industry competitors, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, threat of potential entrants) and organizational dimensions (size, technology).

To gather information, a questionnaire was prepared based on dimensions, factors and variables, and was distributed among companies exporting software and after retrieving data and analyzing them by applying "T Student Statistical Test" and "Freedman Variance Analysis" the following conclusion were drawn:

    ·  All three factors of national environment, industry environment and organizational dimensions influence export marketing of software products.

    ·  The most effective factor on export marketing of software product is national environment.

Among the studied variables the organization level of technology affects software products export marketing the most and the industry competitors does the least.

Key Words

software, marketing, international marketing, export, software export, national environment, industry environment, organizational dimensions.