Identifying , evaluation and assigning
the position of each branches , units and other subsystems have
influence on strategic decisions especially resource allocation and
development plans .Optimal resource allocation is necessary for
effectiveness of organizations . Strategic approach and new management
methods can be useful for mass media (as a nowadays phenomenon) for
acheving its goals.
Systematic approach and strategic
management view can (with use of scientific decision making methods) be
useful for national media of Islamic republic of iran which belongs to
the public to gain its holy missions.
In IRIB evaluation and ranking plan of
province centers was assigned in a total form on 1370.
This research intends to check and act
the 12 experience of evaluation and ranking plan
of province centers by paying attention to
environment changes. The result of document studying and interviews is
devided in 3 levels:
Level 1-Dimentions: Inputs,
Environment, Process and Outputs
Level 2-Criterias: Each above
dimensions is devided in smaller parts which are called Criteria.
Level 3-Indexes: Criteria contain the
objectives and measurable parts called index.
A survey for measuring the degree of
the effect of factors was planned. I used AHP (Analytical Hierarchy
Process) technique for level1 and level 2. But for Level 3 Delphi method
based on Likert scale was used.
The results of this research show that
former indexes is not reliable and only show 40% of effective factors on
evaluation and ranking plan of province centers including input
resources. But added to these indexes other factors like environment,
process and outputs were observed.