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Mohsen Fallah
Up Gharaeepour, Reza Aghaie, Majid Seyyed Salehi, AliReza Dehghani Firouz Abadi, Hamid Sohrabi, Ruhollah Rahchamani, Ahmad Aghajani, Arash Hadavi Nejad, Moustapha Fallah, Mohsen Mirhosseini_Hossein Moghadamfar, Reza NABID, MAHDI Latifi, Meysam Kazemian, Mehdi Chaghomi, Hossein Reiszadeh, Ali Akbari Asl, Reza Rashnavadi, Yaqoub Azimi, Hossein TAGHIANI, MASOUD Razini, Rohollah Zamanian, A.Reza Movludian, Hadi Mahdi mohammadi |
Thesis Code: |
M. 161 |
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Author (s): |
Mohsen Fallah |
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Title: |
The Study of : The
Influence of TV Commercials on the Sale of Products |
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Supervisor (s): |
Seyyed Hamid Khodadad
Hoseyni |
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Advisor (s): |
Mehdi Mohsenian Rad
(PHD) |
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Thesis: |
M.A.
Management |
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Date of Print: |
Automn 2004 |
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University: |
IMAM SADIQ (AS) |
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College: |
Islamic Studies and
Management |
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Abstract:
In the present time
that the concepts of Communication, Competition, Customer Orientation,
and… are linked together, The advertisement has the basic role as the
one of the elements of marketing Mix in the Continuety of organization
through introduction of products, because advertisement is as the one of
identifed tools for Marketing in the way of extention and penetration in
the Market.
Commercical
Advertisement Lead to the brightness of Sale. Because it is the Mediator
between producer and Consumer and brightness of sale, cause expansion of
production and promotion of national income Level. Int the other hand
economical, Commercial and Social institution gave been pretected the
Medias as a tool for expansion of influence spans, and drawing of
customers, production, services and their thinkings and believes
Television as a Most extended Massive Media Can be a Suitable Carrier in
the way of announcement and directing of believes and wants, if we can
use unique Specification of TV in Comparison with the other Medias and
can establish effective Communication with Customers that finally lead
to the expantion and advancement of target Markets.
Key Words
Effectiveness,
Advertisement, Sale, products
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