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Mohsen Fallah

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Gharaeepour, Reza
Aghaie, Majid
Seyyed Salehi, AliReza
Dehghani Firouz Abadi, Hamid
Sohrabi, Ruhollah
Rahchamani, Ahmad
Aghajani, Arash
Hadavi Nejad, Moustapha
Fallah, Mohsen
Mirhosseini_Hossein
Moghadamfar, Reza
NABID, MAHDI
Latifi, Meysam
Kazemian, Mehdi
Chaghomi, Hossein
Reiszadeh, Ali
Akbari Asl, Reza
Rashnavadi, Yaqoub
Azimi, Hossein
TAGHIANI, MASOUD
Razini, Rohollah
Zamanian, A.Reza
Movludian, Hadi
Mahdi mohammadi

Thesis Code:

M. 161

Author (s):

Mohsen Fallah

Title:

The Study of : The Influence  of  TV Commercials  on the Sale of Products

Supervisor (s):

Seyyed Hamid Khodadad Hoseyni

Advisor (s):

Mehdi  Mohsenian  Rad  (PHD)

Thesis:

M.A. Management

Date of Print:

Automn  2004

University:

IMAM SADIQ (AS)

College:

 Islamic Studies and Management

Abstract:

In the present time that the concepts of Communication, Competition, Customer Orientation, and… are linked together, The advertisement has the basic role as the one of the elements of marketing Mix in the Continuety of organization through introduction of products, because advertisement is as the one of identifed tools for Marketing in the way of extention and penetration in the Market.

Commercical Advertisement Lead to the brightness of Sale. Because it is the Mediator between producer and Consumer and brightness of sale, cause expansion of production and promotion of national income Level. Int the other hand economical, Commercial and Social institution gave been pretected the Medias as a tool for expansion of influence spans, and drawing of customers, production, services and their thinkings and believes Television as a Most extended Massive Media Can be a Suitable Carrier in the way of announcement and directing of believes and wants, if we can use unique Specification of TV in Comparison with the other Medias and can establish effective Communication with Customers that finally lead to the expantion and advancement of target Markets.

 

Key Words

Effectiveness, Advertisement, Sale, products

 

Updated  Sep. 2012

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