As the mass production of goods and services in
different industries has led to saturation of markets, the new methods
of marketing for absorbing customers are considered as a strength of the
producers, and the more variety of products, the more necessity of
applying T.V commercials for producers and manufacturers.
But unfortunately the most ads which are broadcasted
on Iran’s T.V are not standard and usually suffer from nonsychological
valid research.
Irrespective of side matters of advertisement, it is
very important to make a T.V commercial according to the goal and
objective of advertisers. Because with the extensive range of
advertisements on T.V today, the only ones can influence the audiences,
which carry special, features and employ good elements.
The main subject of this research is T.V commercials
that exactly like other T.V programs, they have their own problems for
sending effective and interesting message toward audiences via T.V.
That’s why this research with the name of “Classification
of nonverbal factors of T.V commercials on the base
of their effects”, tries to determine and define the effects of the 3
main nonverbal factors of T.V ads (music, colore, Animation and picture
transitions) implying the both AHP and SAW techniques.
Further, every T.V commercial has some verbal and
nonverbal elements which are totally definable.
Now the question is that whether the mentioned 3
nonverbal factores have the same effectiveness or not. If not, which one
of them is more important and effective.
